Lenovo secures top spot in global PC market with fastest growth among top brands

Oct 28, 2025 | Industry | Beth Frankle

Lenovo secures top spot in global PC market with fastest growth among top brandsLenovo has solidified its position as the world's leading PC manufacturer, posting the fastest growth among the top five global brands in Q3 2025. According to preliminary data from Counterpoint Research, global PC shipments rose 8.1% year-over-year, signaling a rebound in the market.

The surge was driven by a wave of upgrades following the end of Windows 10 support and adjustments to U.S. import tariffs, which prompted inventory shifts and new purchases. Lenovo led the pack with a 17.4% increase in shipments, maintaining its number-one market share.

HP followed with a 10.3% growth rate, securing second place. Apple climbed to fourth with a 14.9% boost, thanks to strong demand for its latest MacBook models and enterprise adoption. Asus rounded out the top five with a 14.1% increase, driven by steady consumer notebook sales and a 22.5% quarter-over-quarter jump. Dell, meanwhile, saw a slight decline of 0.9%, placing third.

Together, the top five brands now account for nearly 75% of the global PC market, with increased concentration in the high-end segment. Smaller brands either held steady or experienced slight declines in shipment volume.

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