China's esports monitor market grows, AOC leads while Xiaomi posts fastest gains
China's esports monitor market saw strong growth in October 2025, with AOC maintaining a commanding lead, HKC and SANC following, and Xiaomi jumping to fifth place thanks to the highest year‑on‑year increase.
According to data released by Lotu Technology, the online retail market for esports monitors in mainland China (excluding content e‑commerce platforms) sold 740,000 units in October 2025, representing a 7.8% year‑on‑year increase. Sales revenue reached 8 billion yuan (about 1.1 billion USD), up 7.4% compared to the same period last year.
The top three brands remained AOC, HKC, and SANC, with AOC holding nearly 20% market share. AOC's growth was driven by its 240Hz and 300Hz high‑refresh models, which helped the brand achieve a 43% year‑on‑year increase. HKC ranked second with about 17% share, while SANC came third at 9%.
Xiaomi delivered the strongest performance, recording a 52% year‑on‑year sales increase and climbing to fifth place overall. The company has begun pursuing a dual‑line strategy, targeting both esports and office monitor markets. Other brands in the top eight included KTC, Titan Army, ROG, and Kerui.
The report highlights how high‑refresh displays continue to dominate growth in the esports sector, while new entrants like Xiaomi are reshaping competition with aggressive expansion strategies.
AOC, founded in 1967 and headquartered in Taipei, Taiwan, is a global display manufacturer known for its gaming and professional monitors. HKC and SANC are Chinese brands specializing in affordable high‑performance displays, while Xiaomi, established in 2010 in Beijing, has rapidly expanded from smartphones into consumer electronics and PC peripherals. Titan Army, part of Shenzhen Century Joint Innovation Technology Co., Ltd., focuses on esports‑oriented monitors. Together, these companies represent the leading forces in China's fast‑growing esports display market.
